Backlight

Figma / Illustrator / Photoshop / InDesign / Hubspot Brand Systems / UI Design / UX Thinking / Layout Design / Typography / Image Sourcing & Curation / Color Grading / Campaign Design / Sales Enablement Design / Product Visualization / Event Branding / Cross-Platform Adaptation / Collaboration / Iteration

Backlight needed to unify its fast-growing portfolio of products and campaigns under a consistent brand system while reaching diverse audiences across industries. The opportunity was to design scalable marketing and education assets, from case studies and webinars to landing pages and event promos, that not only built brand awareness but also clarified complex offerings, showcased customer success, and equipped sales teams with impactful tools.

I created scalable assets across landing pages, case studies, demo environments, and event branding using Figma, Illustrator, Photoshop, InDesign, and Hubspot. This included sourcing and color grading images, designing idealized UI, and building modular layouts to keep Backlight’s brand cohesive and adaptable.